| One of four iterations will allow the new logo to flexibly accommodate varying communication points | It signals the evolution of Nissan as not only a traditional vehicle manufacturer to a provider of mobility and services |
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| This will be followed by the new logo being incorporated across mediums; from letterhead and dealership signs to social media and digital advertising | We are more connected than ever before |
" The new logo will begin appearing in July, both in digital and physical forms.
1| En how the badge s physical identity was adapted for the digital world we are more connected than ever before | After countless sketches and several mock-ups, the result was a logo with a two-dimensional impression |
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| "At Nissan, this strong belief in the power of achievement has never wavered and can be seen in our pioneering efforts in electrification, driver assistance and digital connectivity | Our logo has to convey all of this in just a glance, to show our commitment to our customers, employees and society |
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5| Nissan's car factory assistants, automated guided vehicles, are evolving | For decades more, Nissan's logo has stayed true to a belief held by its founder Yoshisuke Aikawa, "Shisei tenjitsu o tsuranuku," which he interpreted to mean, "If you have a strong belief, it penetrates even the sun |
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| Nissan's new logo comes alive as it pivots to the future while staying proudly connected to its rich heritage, and tradition of innovation | " Over the next two years, the team sketched and plotted several iterations, always keeping Aikawa's directive words in mind: "be passionate, be an innovator, be a challenger |
The overall effect of the redesign is a transition from a hard-edged, industrial feel to a refined, familiar and digital-friendly look.