| Which could have been added on your own in about 5 minutes | A website is a goldmine of insights—what people are looking for, where the flow gets stuck, what makes a prospective customer hesitate and drop off |
|---|---|
| Do people find that it takes less effort to use your website now, compared to before? Users will also still be able to remove or add contacts from their friend list at any time, block people and set their transaction privacy either as they post or retroactively to public, private or friends-only | By implementing smaller changes, you can measure their effects with , for example and swiftly roll back any unwanted changes |
Likewise, before launching into a redesign, you should have a clear map of your website ecosystem, scope out your wireframes, and know which pages need to be handled with care versus which ones can be torn down and rebuilt from scratch.
16| Except: we had missed a couple of key steps along the way | We believe that what is good for customers is good for business, and our central thesis in this guide is that the best, safest, and most effective way of doing a website redesign is by approaching it with customers in mind |
|---|---|
| But finding out what the important pages are is only half of the story: you also need to know who is visiting them, and why | As part of the settlement, Venmo had to inform both new and existing users how to limit the visibility of their transactions, among other changes |
My team and I were working with a SaaS company to redesign their website.
1| We knew exactly who we were redesigning for, so we changed the CMS, we changed the copy, we changed the design—we changed every single thing—and we were happy with what we did because it was all based on research | We lost our bonus, I experienced burnout, which led to my three-person company being shut down |
|---|---|
| But as a bit of a cautionary tale, this is what not asking these questions can cause: I was running a business before joining Hotjar | We collected a lot of data on the questions people had, how they were going through the site, where their anxieties were, what were their motivations |
The temptation to completely overhaul your site at once is probably lurking in the background—but a safer, more efficient way to go about it is focusing on the small things that can make a big difference first, making changes, and testing the results.