Zara home. Zara Home Strategy: How to Compete against Home Decor Brands

The Spanish brand has put a lot more emphasis on home textile than other companies ALL other retailers, including Zara, allowed me to order at the announced time
Or was deliberately out of order! It is noteworthy to mention that those brands have a more extensive assortment than the Spanish company One question arises: How can a fashion brand thrive and succeed in the furniture and home sector, which is already saturated with well-established competitors? Which is fair since I get to order at the same time as shoppers on the EAST Coast

In late 2020, the brand opened its in the United Kingdom and its largest store to-date in.

14
Zara Home
Indeed, the Home brand has an even lower share of discounted items compared to the apparel line
Zara Home
Competitors and Sister Brand Like its sister brand, Zara Home does not rely heavily on discounts and other promotions
Zara Home
The share of discounted articles is even lower when compared to its apparel line
Does no one, not a single executive at Zara Home, understand time zones? We can spot a trend: the two fashion brands are diversifying their offers Fashion brands that diversified their portfolio still seem to closely follow the traditional fashion calendar and offer new arrivals more regularly than specialized brands like Ikea
It comes as no surprise, as these items are the core business of those companies

The Spanish brand positions itself at the level of well-established brands like Maison du Monde.

12
‎Zara Home on the App Store
You will be able to see and buy all you need for your home decoration, our monthly lookbooks, check our catalogue, locate your favourite Zara Home shops and find out a load of suggestions to choose the perfect gift
‎Zara Home on the App Store
Among them is Zara Home, which sells home furnishings and decor
Zara Home
Then, combined with the ability of Zara to spot the right trend at the right time and its precise supply-chain model, Zara Home shows it can compete as strongly in the Home market segment as its sister brand does in the fashion space